SOCIAL MEDIA STRATEGY

Brady Therapeutic Riding
2024

Social Media Redesign & Copywriting:

created a social media plan that supported fundraising,

created awareness, and more vividly reflected the Brady mission.

PROBLEM

The original Brady Instragram and Facebook accounts were used largely as a place for photo dumps. They were used only sparingly as an afterthought and did not reflect the dynamic equine-assisted program that the Founder and Executive Director had created.

ACTION

Partnering with the Executive Director, I created marketing pillars that would support her vision for Brady's future. I then amassed a large library of still photos and videos from which to create key images that captured what makes Brady special to clients and volunteers alike. With these elements and others, I created the Brady Branding Guide.

RESULT

In late 2023, I launched the new social media plan on Instagram and Facebook, now reflecting the program's personality resulting from the dynamic interplay between its director, clients, and dedicated volunteers. The reaction was immediate, with long-time volunteers and clients and newcomers alike remarking on the vibrant posts and messaging. Engagement went up by 40% in 2024, as well as a 50% increase to date in followers.

'Support Magic'

Fundraising Campaign